Way to go USAA

Thanks for pointing this out, Dan!

Quote:
USAA reverses, will start running ads on “Hannity” again


posted at 6:01 pm on May 30, 2017 by Allahpundit

Is this the first time conservatives have successfully parried an organized liberal boycott? There have been boycotts from the left that failed, of course, but this one didn’t fail. USAA did pull its ads from “Hannity” under pressure from outlets like Media Matters over the Seth Rich stuff. And now, thanks to the Media Research Center and other right-wing media, they’re un-pulling them.

The closest thing I can think of to a successful counter-boycott was when some on the left wanted to boycott Chick-fil-A because the owner opposed gay marriage and conservatives vowed to eat there more often. But c’mon. It’s Chick-fil-A. We were looking for an excuse to eat there more often anyway.


The USAA financial services firm is reinstating its advertising on Sean Hannity’s Fox News Channel program after receiving heavy criticism for its initial decision from many of the military members and veterans that it serves…

Following Hannity’s reporting on a discredited conspiracy theory involving the death of a Democratic National Committee staff member, the liberal advocacy group Media Matters last week posted a list of his show’s advertisers — and USAA was one of 10 to say it was pulling its commercials. At the time, the USAA said the company’s policy was to avoid politically opinionated shows.

But many of USAA’s customers reacted angrily, and it didn’t help when the company’s advertising on other opinion shows was pointed out…

“We heard concerns from many members who watch and listen to these programs,” USAA said in a statement on Tuesday. “Our goal in advertising has always been to reach members of the military community who would benefit from USAA’s well-known commitment to service. Today, the lines between news and editorial are increasingly blurred.”

The defense was half-assed from the start. If USAA wanted to punish Hannity for pushing the Rich conspiracy theory, it should have been honest about it. Instead it tried to spin his viewers by claiming that they were simply uncomfortable advertising on “opinion shows,” which, um, obviously wasn’t true given how much advertising it did in MSNBC primetime. Once conservative sites began pointing that out, USAA tried to cover its tracks by pulling its ads from Rachel Maddow’s and a few other shows too. But of course that didn’t appease Hannity’s fans, who understood that he was in more danger from a targeted boycott than Maddow or any liberal was. So USAA had cut its advertising opportunities for nothing and still had a pissed-off right-wing customer base to deal with. I suppose they could have told the truth in the end, that they were anti-Hannity because of Seth Rich, but then that would have forced them to explain why Maddow’s own excursions into fantasyland aren’t cause for an advertising boycott.

Solution: Cave.

According to Media Matters, there were 10 advertisers as of this afternoon who’d agreed not to run ads on Hannity anymore. Now there are nine. USAA is something of a special case, though: It serves military personnel and their families, who I’d bet are overrepresented among the conservative Fox News audience. The other nine may not face the same degree of financial risk in alienating Hannity’s viewers. Relatedly, rumors were kicking around this weekend that Hannity was weighing his future with Fox and might decide not to return from his Memorial Day vacation after all. If he’s destined to leave the network, that’s how it would happen — Hannity could drop Fox via the “key man” clause in his contract but it’s unthinkable after the O’Reilly mess that Fox would cross its longtime audience again by firing Hannity. As O’Reilly himself said today, “It’s the same thing, the far left going after him, trying to get him off the air… I think Hannity will survive because I don’t know if Fox can handle another shake-up like that.” Unless he’s planning a verrrrrry last-minute announcement that he’s left the network, Hannity should be back tonight with a new episode within the next few hours.

http://hotair.com/archives/2017/05/30/usaa-reverses-will-start-running-ads-hannity/

A quick search turned up these other companies who supposedly have pulled Hannity ads. Maybe a little pressure would help persuade them to reconsider:

Quote:BuzzFeed reports Cars.com, military family insurer USAA, Crowne Plaza Hotels, home security company Ring, exercise bike maker Peloton, and mattress brands Leesa and Casper all pulled their commercials Wednesday.

Full article here:
http://giftedviz.com/2017/05/30/companies-pull-ads-from-sean-hannitys-show-on-fox-news/

Quote:Companies pulling advertising from Hannity


May 24, 2017

Paul Zimmerman/Getty Images

On Wednesday, several companies that regularly air commercials during Sean Hannity's Fox News show pulled their ads in the wake of his coverage of the 2016 murder of a Democratic National Committee staffer.

Hannity had been pushing a conspiracy theory that Seth Rich was murdered because he gave DNC files to WikiLeaks; police say there is no evidence of this, and that Rich was likely shot and killed during a botched robbery. On Tuesday, Fox News retracted the story it published about Rich earlier this month, but Hannity initially refused to let it go. On his show Tuesday night, he said he would stop discussing his Rich theory "for now," but later tweeted that he was "not stopping" because he is "closer to the TRUTH than ever."

The companies who have pulled their ads include Peloton, Ring, and Cars.com, which told BuzzFeed News its media buy strategies "are designed to reach as many consumers as possible across a wide spectrum of media channels," but they've been "watching closely and have recently made the decision to pull our advertising from Hannity." Several companies contacted by BuzzFeed News said that just because they air commercials during Hannity, it doesn't mean they endorse what he has to say; Mercedes-Benz, for example, said its "rule of thumb is that we do not pull our ads based on editorial content. Our feeling is that a variety of viewpoints is part of the natural discourse that takes place in a free media." Before he departed the network amid accusations of sexual harassment, former Fox News host Bill O'Reilly saw companies pull their ads from airing during his program, then the highest-rated cable news show. —Catherine Garcia

http://theweek.com/speedreads/701269/companies-pulling-advertising-from-hannity

Regards,
hm
 
When USAA first started they would not insure anyone except officers. Not even senior NCO's, that caused a big riff between them and the career enlisted ranks. As far as I am concerned I would rather pay any other insurer than send them a dime.
 
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