I didn't watch it, but just did a google search. After seeing all the HECS labels they make sure to show all over the place, I'm not sure I could take the show seriously anyway. Actually, seeing that they make sure to note that he "is a business man and entrepreneur with a background in marketing, graphic arts, and the mechanical fields" it's easy to see that it's a commercial under the guise of a "coyote hunting" show.