I wouldn't get your panties in a bunch, their Get Loaded page states 8-10 weeks, and that's for normal business, considering the backlog on reloading orders and their statement on their home page, be patient, you'll get em, it'll just take a while. I've got a bunch of bullets "free for $4.95" bullets last year, at least 6 or 7 times from die sets I've bought, I've always received the bullets, sometimes in a couple weeks, other times several weeks, but I always got them.
http://www.hornady.com/get_loaded.php
http://hornady.com/
**Message from Steve Hornady dated April 10, 2009** The shooting sports industry as a whole is currently experiencing record sales. Here at Hornady Manufacturing we are breaking our own production records in an attempt to keep up with customer demand. We have added extra shifts, machinery and we are also in the process of expanding our manufacturing plant. We will continue to produce as much product as we can while still retaining the high quality control you’ve come to expect from us.
With the demand for our products being as high as it currently is, we are forced to make some temporary changes. Until further notice we are only able to ship ammunition, bullets, cases and major reloading tools to our wholesalers and retailers. This means that we are not able to accept consumer orders for those products via telephone or our website. We will take telephone/web orders for reloading spare parts, press accessories and specialty dies. For a list of available products you can purchase on our website please Click Here. For ammunition, bullets etc., your favorite retailers and sporting goods chains have large orders placed with us so you will receive your product faster by purchasing through them than you would by ordering factory direct.
We sincerely apologize for any inconveniences this may cause anyone and as soon as this situation eases we will return to accepting retail orders.