I don't know what they have in mind, but I sure know what I would like to see. I would like it to be a user friendly scope for AR-15 rifles. Meaning 4" of eye relief, a power range from 2X or 2.5X to 10X, with a 40mm to 50mm bell. A dot reticle (not any itty bitty micro sized dot either) with the option for a lighted dot would be nice. Lightweight and relatively compact would be unique and appreciated as well. That means 12" or shorter. Of course the finish would at the very least need to be matte and a couple different camo options would make it even better. No need for target height turrets, AO's, or extra long tubes. Speaking of tubes an option for 30mm wouldn't hurt my feelings either. In short, I want the brighest, sharpest, lightweight, most compact scope I can find. I want the low magnification for those close moving shots and the 10X for those buggers that hang up out there 250 to 400 yards. The technology is there and some scopes come close, but as of yet, I haven't found what I consider to be a great coyote hunting scope yet.