THEY ARE MADE BY LEUPOLD!!!! I have a friend that's an insider, I just found this out. I will be ordering one when I return from vacation. I was telling another friend about it, he said he had one and dropped his rifle with the Alaskan out of his tree stand. It took a direct hit. He sent it back to Cabelas, the return scope came direct from Leupold but had no marking (no Cabelas or Leupold)!!! It is a VARI-X III!!! They made the objectives bigger so Cabelas would have to buy the sunshades directly from Leupold.
The only negative that I can see (that was brought up by another friend) is the resale value. I don't buy things like this thinking about the resale value, I buy them to hunt with.