From my perspective I see these two guns aimed at very different markets even though they have lots in common. Yes, you can purchase a spendy cooper, no doubt, but a varminter around here is just around $1k which is a reasonable "upgrade" from factory rifles in the $600-$800 range, which is most. I think once you consider cooper as a semi custom "upgrade" you can then get into brand recognition type stuff and buy a very expensive cooper just because you've fallen in love with the rifle/company, etc. Not every cooper costs an arm and a leg, it would be an interesting statistic to see where the bulk of their sales lie, with less expensive varminters or more expensive models, etc. The dakota on the other hand is not going to get any introductory "upgrade" sales, their market I would think is comprised of people with money to spend who WANT to spend it on an expensive rifle. For instance, my local dealer is a large cooper dealer and whenever I go in there to check something out, I always hear "well, you can have so and so rifle or a cooper varminter for a few bucks more, which is out of the box a much better rifle" makes sense. I have never heard, "you can have so and so rifle or for $2300 more, a dakota" and they have plenty of dakotas on the racks too. See what Im saying? Perhaps it is doubtful that a dakota shoots any better than a cooper and if they consistently do in fact shoot better, its doubtful that the average owner will shoot it well enough to see the difference, but thats all my opinion and conjecture, so whatever. The dakota rifles I have seen at the shop are very pretty and command a level of repsect from a craftsmanship perspective, but in many ways they really remind me of hi-fi stereo which is an entire industry based upon "if it is more expensive, it must be more better". There are guys that just want to buy an expensive rifle and I believe dakota is providing a service for that group of people, perhaps the people who werent satisfied with the most expensive cooper they could have ordered? Im sure they are out there. Anyhow, to compare the two I think is a lot like comparing a $70K luxury vehicle to a $200K bentley. For $70K you get a really awesome car and the bentley in most cases likely does not totally and completely out perform the cheaper car, at $70K you are getting quality no matter how you cut it. The bentley is really just geared for an entirely different class of people, guys with money to burn, or simply put, guys that can just afford it, so they do, guys that have so much money that when they want to "treat themselves" they need to spend $200K because spending $70K on a fine car isnt extravagant enough to make the event feel "special". I think the dakota thing is a lot like that. Surely its a disappointment for the people who were looking forward to a dakota after their price announcement a while back but perhaps the company has just redefined its business plan for itself or the image of company it wants to put onto the public. Id also bet there are guys that have to save for a long time to afford a dakota and just go and get one because they love them, I dont mean to make it out like its a "rich mans" rifle or something but think the price is just aimed at a different market than the cooper is therefore making a direct comparison not wrong but maybe missing the point a little bit. Ive driven a bentley and Ive driven a porsche and that bently aint 3 times the car a 911 is but you are definitely the only guy on the road in a bentley and for some folks I guess that must be worth paying the extra money, I would guess that status plays into expensive firearms the same way.