They've been over-priced for decades for mostly not-so-superior, average, union-bloated products. Colt WAS an innovator once....for many decades actually....no more. They're USMC 1911's were cracking, ar's dont match up pin sizes w/ milspec, and prices are high vs the competition for what you get, etc. I do see the financial benefit to them to do this right now, and applaud them for some solid fiscal maneuvering. And, yes, the media is turning into what they wanna see.