Levi Strauss Sticking with Gun Control Push Whether Customers Agree or Not

hm1996

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Levi Strauss Sticking with Gun Control Push Whether Customers Agree or Not

Levi Strauss announced this week action to fight gun violence in the United States.

AWR Hawkins18 Jul 20193,829
2:13

Levi Strauss joined hands with the gun control lobby in the Fall of 2018 and is sticking to their guns whether customers agree or not.

On September 4, 2018, Breitbart News reported that Levi Strauss was launching a million dollar gun control campaign. This also entailed teaming up with Michael Bloomberg-funded gun control Everytown for Gun Safety, going so far as to provide jeans for actors who appeared in Everytown PSAs.

The Free Enterprise Project’s David Almasi approached Levi’s executives with polling data which showed that many customers tended to shop elsewhere following the company’s adoption of gun control. Yet the executives were unmoved. The Free Enterprise Project reported that “leaders of the clothing manufacturer stood their ground, telling shareholders they would continue to risk profit and the company’s future by pursuing what they refer to as a ‘values-driven’ business model.”

Almasi spoke to Breitbart News’ about Levi Strauss’ gun control position, saying:

Levi’s is all-in with the social justice warriors. In addition to anti-gun activism, they are also lending corporate support for environmental causes and various matters associated with leftism. Levi’s will continue its anti-gun activism and support for anti-gun causes even after the Free Enterprise Project gave them polling data showing it hurts their reputation and can drive customers elsewhere. Taking on this unnecessary risk is an affront to investors of any political alignment. Levi’s owes it to its investors, employees and business partners to remain politically neutral to protect the brand.

Almasi noted that Levi’s is “putting politics ahead of pants.”

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AWR Hawkins is an award-winning Second Amendment columnist for Breitbart News and the writer/curator of Down Range with AWR Hawkins, a weekly newsletter focused on all things Second Amendment, also for Breitbart News. He is the political analyst for Armed American Radio. Follow him on Twitter: @AWRHawkins. Reach him directly at awrhawkins@breitbart.com. Sign up to get Down Range at breitbart.com/downrange.

https://www.breitbart.com/politics/2019/...s-agree-or-not/

Regards,
hm
 
Haven't worn Levi's in decades. Guess they lost touch with what men really want about the time they lost touch with politics. Dang things never fit right in the croch and seat and who the heck wants button fly anyways. Dang metrosexuals.
 
I see a lot of shooters wearing Levis. When you point out that Strauss is anti 2A I get looks like 'what have you been drinking/smoking'??Few others-Muck Boots, Ben & Jerrys ice cream and many thers that we dont even know about let alone care about.
 
Theyre running like Dick's and field and stream......they e supported anti gun for decades iirc.....i have some old ones yet but havent bought new ones in a decade or 2.....we do have to remember that in the US, people that dont care about 2a issues much well outnumber those of us that do and own weapons and shoot regularly.....bizwise they may be pandering to a larger market w the non 2a crowd?
 
Bye-bye, Levi!

Actually haven't bought any since buying two pair in the '60's
for $4.95 each. As above, they didn't fit well...crotch pinch!

Best fitting pair of jeans were Sedgefields, but they priced
themselves out of business back in the '80's.

Hoping Wrangler doesn't join the anti-gun crowd.
 
Originally Posted By: jcs271No Levi's for 30yrs. Wrangler!

Same here, I remember when they reduced the buttons and used ones went for a price.
 
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