IAyoteHNTR, He does make a valid point about kneeling as opposed to sitting down. Very few ppl know why he is doing it though, they see no difference between those kneeling and those sitting on the bench. He is a civilian and I believe kneeling is just as respectful as standing.
However, he started off just sitting and many just wrote him off as an overpaid athlete that has sacrificed nothing for this country, at this point they will not listen to anything he has to say. Nike does not care about his crusade or police brutality, they simply saw it as a gamble to boost rate of return on their shareholders investments, off his highly publicized controversy. Same thing goes for Nike's factories over seas, rate of return... nothing personal it's just business...