Yes, pricey for a rimfire. However, it is a very solid and well-built rifle. I can only use rimfire at night in SC, so the WSM is the best bet and the BMag...well, I sold it to put money toward this animal. I bought it from Bud's and it was down to $1560 the day I ordered it, but I think they started creeping back up. Now I'm just waiting for Hornady to release their WSM ammo and I'll be a happy camper.