Yoda,
Thanks for the input. We are always looking for ways to improve. Web development is not my cup of tea, and it is certainly something that we are working to improve. Like Bushman said, I want to create a personal building experience with our customers.
We build on a billet upper/lower combination hat we have found works quite well. We are currently working in 4 main hunting calibers: The .17remington, the .204ruger, the 5.56mm, and the 6.5grendel. We pretty much start with the basic platform and will build it the way that you want/need it. We are using components that we have used and know work. They might not be the flashiest, but we know they work and we are willing to put our reputations on it.
I again appreciate your input and we will make improvements.