I was a nonbeliever at first...now I have two of them. Sighting in was difficult at first then someone put me on to those 3inch orange circular targets. At 14 power and a 100 yards, the circle lines up perfect and you can get a decent group and aim point.
If you are going to be using it for small game or shooting cans and bottles, I dont recommend the coyote special.
The scope is great for quick target acquisition on predator sized animals. However, some people just cant get used to the circles.
Once you center up a dog on the run and make the shot, you will be a believer just like me.
I like them for predator hunting...might even try it on deer next year.